ValuPak was initially launched offering a small selection of supplements and vitamins for just 99p - unheard of in the 1990s. The 99p price point suddenly opened up a world of supplements and vitamins to a new customer audience that had never had the budget to indulge in lifestyle or health products on a regular basis.

ValuPak challenged the industry´s status quo, changing the face of over-the-counter vitamins and supplements in the U.K. forever. Over the years the ValuPak team has demonstrated the ability to spot up and coming trends that have led to the development of product brands covering everything from vitamins and supplements, herbal remedies and sports nutrition.